“So in a way, I would say that you must be a mother to the world – if you want to run a business joyfully, benefiting you and everybody. If you are manufacturing something and this is going to service somebody whom you love very much, what kind of product would you give? In the long run, people will buy only that which is reliable. Only that comes from a caring attitude. You must treat your customer as your own child – as your only child. Then things will always work.”

—Sadhguru